I have often seen business owners, who get so stuck in the day-to-day routine. The result is that they become fatigued with the routine. This often leads to confusion or a lack of clear direction and ultimately holds the business back from realising its potential.

The result is that the business becomes directionless and the owner working in the business and not on the business. This is a form of neglect that often goes unnoticed.

Thus, an effective business strategy doesn’t just define the goals of your organisation; it will also outline the reasons behind these goals and how you plan to achieve them. Your business plan should include the following:

 your main competitors,  target market  and your ‘big plan.’

It has been a tough year in 2020, so, more critical than ever to have clarity and conviction in the new year.  So, planning and mapping out the direction and effectively communicating it is crucial.

With that, Happy New Year and Planning!